The Strategic Grid

Creating a wall size grid of competing, complementary digital products and services to the client’s. The purpose is also a kind of competitive analysis and mood board: identifying what best speaks to the aspirations and needs of the new product or service. The grid makes what is out there transparent and provides an artifact that often inspires solutions as well as give the clients a reality check on what they can and want to achieve.

Resources:

• UX Strategist
• Senior Designer

Estimated time needed:

• 2-5 days preparation
• workshop 4 hours to a full day (or possible two 4 hour sessions)
• 1-2 days processing results